BlackPlanet try an African-American social networking service for matchmaking and task postings; it also provides message boards for discussion on political and personal problem

BlackPlanet was released on Sep 1, 2001 by Omar Wasow, an Internet expert, exactly who in 2001 was run “nyc Online”, a pre-web society he started in 1993 from their family room in Brooklyn. [2] It was the creation of Wasow and neighborhood Connect’s President Benjamin sunrays. Established in 1999, it was a relative latecomer to social media sites, with three currently in existence concentrating on individuals of color. [2] Benjamin sunshine would also establish AsianAve and [3]


The web site try work by people Connect of the latest York urban area. Community Connect in addition works and [2] In April 2008, society Connect got purchased for $38MM by Radio One, a Lanham, MD-based news started by Cathy Hughes. [4] Along with, and were additionally purchased. This move ended up being taken by broadcast a person to broaden beyond broadcast to reach black colored audiences. [5]

BlackPlanet’s wider goal will be fortify the Black colored society. [2]


Widely known online forums were Recent occasions, traditions & Identity, relations, faith & Spirituality, and people. [6] Wasow claims BlackPlanet’s home-grown program enables people to move between personal content, to online dating, talk, and community forums, emphasizing hooking up visitors, in place of serving all of them material. [2]


In January 2007, the membership sign on BlackPlanet’s home-page boasted 15.8 million users since their beginning in 1999. [6] At time of purchase the site got in 20 million users and ended up being the 4th most-visited U.S. social networking site. [7]

  • Male 34.4per cent
  • Female 65.6percent
  • Median Years: 32
  • Attended/Grad School: 64.5percent
  • Structure Dark: 88%

“BlackPlanet brings branded profile pages to integrate advertisers into the social people, making it possible for customers to engage as friends”; and additionally private users BlackPlanet also permits pages for manufacturer, personalities, and merchandise. [8]

In ’09, BlackPlanet launched additional features into the website, including a Facebook-style reputation inform, and a reports pub that keeps people updated with information contributed on fun One and BlackPlanet. The cam work was also updated during 2009; the present speak try powered by an organization known as Chat Blazer and is also Flash built. [9]

At the beginning of 2010, BlackPlanet established a fresh website that incorporated an action Feed, letting customers to see news from everyone else on BlackPlanet, either pals or by location. [10]

Other features

BlackPlanet has now released two entertaining games for people, Farmandia and Fishdom.

BlackPlanet represent Farmandia as follows: “Farmandia throws you during the farmer’s chair. Grow your produce, care for your own creatures and create their barns. More your bring, more guidelines you’re compensated so you’re able to keep farm operating. Wanted just a little support? Encourage other BlackPlanet people to help.” [11]

BlackPlanet talks of Fishdom thusly; “when you are complete hanging out from the farm, grab the virtual fly rod and check out Fishdom where you’re in charge of giving the unique collection of under water buddies. Your much better earn the cash since they get mighty eager. You will never know as soon as you’ll need purchasing additional snacks, accessorize your own under water empire or promote their fish newer and more effective pals.” [11]

The parallels to Facebook’s Farmville have-not eliminated undetected because of the BlackPlanet users, just who explain the necessity for enhancement associated with website’s structure and major qualities such as cam ahead of the introduction of games. [11]

Cellphone applications

BlackPlanet additionally released cellular applications last year for smart phones. The applying BlackPlanetMobile was no-cost when it is launched but wasn’t special of cellular supplier charges. [9] BlackPlanetMobile did not run the BlackBerry, GPhone, iPhone, or Sidekick smartphones when introduced. [9]

BlackPlanet book notifications are also available to alert users to news and notifications. This can be an opt-in provider. [9]

Social support systems

It’s been reported that online social networks came to determine the current net experience. [12]

BlackPlanet, as a forerunner to Facebook and Myspace, moved a way to influencing websites as users understand they. Before this prominent sites enabled that “like” stuff, “poke” crushes, or “retweet” superstars, web-savvy African Americans are connecting on BlackPlanet. [12]

Wasow themselves has stated” [12]

The guys exactly who begun Myspace had been quoted in Business Week journal stating that they considered BlackPlanet as a model for Myspace and planning there was an opportunity to create a standard market form of what BlackPlanet is.

By June 2007, BlackPlanet had 16.5 million users and 80 million page panorama. It absolutely was referred to as the biggest on-line media organization for African-Americans and “the granddaddy of social-networking web sites”. [13] BlackPlanet treasured over 6 million unique subscribers per month in April 2008. In 2007, BlackPlanet found alone to be the last most popular social networking means on the net, however with the big escalation in fb, Twitter and MySpace usage, BlackPlanet does not build acceptance from inside the top 15 social support systems based on eBizMBA, in March 2011, respected critics to declare that ‘BlackPlanet have fallen on the wayside as various other communities have taken the social networking mantle.’ [12]

BlackPlanet utilises different social networking tools such as for instance Twitter and Twitter so that you can contact brand new and prospective users. The Twitter feed try upgraded on a near everyday basis, posting comments and highlighting sights toward black colored society. Recent tweets feature: “83percent of BP voters imagine non-Black emcees should never make use of the #nword. precisely what do you think of that?” [14] and, “incorporate strategies unveiled. Change from dull to fab in five minutes.” [14] The BlackPlanet Twitter feed can accustomed posting announcements and news about the BlackPlanet site by itself. Wider governmental problems are discussed, such as: “what’s going to you will do #ifgovernmentshutsdown?” [14]

The BlackPlanet Facebook web page can be used to promote debate of problems both immediately and indirectly applicable to the people of African-American customers. The Facebook reputation up-date ability is utilized to inquire of issues on the page followers, and it is better taken care of immediately generally speaking. Questions need integrated, “What do you might think in the idea of dark relationships Day?”, [15] “precisely what do you might think of people with the phase ‘ghetto’ when explaining a thing that’s perhaps not attractive?”, [15] and, “guys, ever indulge yourself with a gentleman’s facial, manicure or pedicure? Ladies, what exactly do you think of males who take care of their epidermis and fingernails?” [15]

Both social networking technology are widely used to advertise the “person in your day” function, drawing attention to the look of the chosen member. Accompanying a hyperlink to the associate’s profile is actually a short comment such as, “She’s breathtaking, she is unmarried, she actually is the member of the day. Check always the woman out”, [14] and, “Nevertheless want evidence that individuals possess prettiest people in the world? You’re welcome.” [14]